Audience Activation Starts with OpenID
Advertisers can distribute an audience seamlessly to all national TV publishers regardless of platform
Using OpenAP for consistent targeting and measurement across all publishers unlocks valuable cross-publisher insights
By activating an audience centrally, the same segment definition is used across publishers, unlocking valuable analytics for planning, executing and measuring on advanced audiences.
Plan
Plan using pre-campaign Audience Insights on linear
Insights help inform budget allocation across publishers
Audience Activation Onboard audiences using 1st or 3rd party data; browse a library of pre-built and pre-sized audiences for use or modification to match your goals; or create your audience using our audience builder
Audience Insights Research insights on any strategic audiences activated with OpenAP provides viewership density against networks and dayparts to inform budget allocation across publishers
Execute Centralized execution of advanced audience deals for cross-publisher, cross-platform plans
Managing Advanced Audience Campaigns
Measure
Optimization and measurement tools allow for more informed planning across channels
Evaluate Apples-to-Apples
All Services, All Devices, All Screens
Reach your audience wherever they are watching TV
Connected TV, OTT Streaming Devices, In-App Mobile, Tablet, Desktop Video and VOD
Coming together will create urgency to fuel more sophisticated ways of buying, and I'm thrilled to be joining the group of leaders OpenAP has assembled to champion real change.
Sasha Wolfe, Global Director of Media at Meta
Benefits
Streamlined processes help improve agency operating margin
Standard segment definition shared across publishers
Underlying viewership data is identical
Ability to deliver narrow audience targets
Scale across linear and digital, matched with Brand Safety
