Audience Activation Starts with OpenID

Advertisers can distribute an audience seamlessly to all national TV publishers regardless of platform

Activate an Audience

Using OpenAP for consistent targeting and measurement across all publishers unlocks valuable cross-publisher insights

By activating an audience centrally, the same segment definition is used across publishers, unlocking valuable analytics for planning, executing and measuring on advanced audiences.

Plan

Plan using pre-campaign Audience Insights on linear

Insights help inform budget allocation across publishers

Audience Activation Onboard audiences using 1st or 3rd party data; browse a library of pre-built and pre-sized audiences for use or modification to match your goals; or create your audience using our audience builder

Audience Insights Research insights on any strategic audiences activated with OpenAP provides viewership density against networks and dayparts to inform budget allocation across publishers

Execute Centralized execution of advanced audience deals for cross-publisher, cross-platform plans

Measure

Optimization and measurement tools allow for more informed planning across channels

All Services, All Devices, All Screens

Reach your audience wherever they are watching TV

Connected TV, OTT Streaming Devices, In-App Mobile, Tablet, Desktop Video and VOD

Coming together will create urgency to fuel more sophisticated ways of buying, and I'm thrilled to be joining the group of leaders OpenAP has assembled to champion real change.

Sasha Wolfe, Head of Media at Taco Bell

Benefits

Streamlined processes help improve agency operating margin

Standard segment definition shared across publishers

Underlying viewership data is identical

Ability to deliver narrow audience targets

Scale across linear and digital, matched with Brand Safety