OpenAP has expanded our suite of measurement solutions through a new relationship with iSpot, now offering performance-based reporting, attribution and OTT insights on audience targeted, cross-publisher campaigns activated centrally via the OpenAP Market.

Advertisers can more effectively plan, execute and now measure audience-based campaigns at scale across the largest consolidated footprint of premium video advertising inventory. The combination adds greater efficiencies for agencies and brands through the unique ability to access mid- and post-buy analytics alongside planning and buying services when activated centrally in one platform. OpenAP clients, including those who are not currently iSpot customers, benefit from iSpot reporting at a preferred rate when deployed with OpenAP.