Variety: Interpublic Group, OpenAP Strike Data Pact to Help Advertisers Reach New Audiences

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OpenID Campaign Portfolio

OpenID Insights

Actionable ID-level insights powered by big data now available across all campaign reporting with OpenID

ID-Level Insights - Hero - GIF

Reporting available on every campaign when using OpenID centrally for execution

Suite of pre-campaign and post-campaign reporting services available via the OpenID Campaign Portfolio for a holistic look at media campaign performance across publishers and platforms

OpenID Audience Insights

Suite of pre-campaign and post-campaign reporting services available via the OpenID Campaign Portfolio for a holistic look at media campaign performance across publishers and platforms

OpenID Reach Analysis

Suite of pre-campaign and post-campaign reporting services available via the OpenID Campaign Portfolio for a holistic look at media campaign performance across publishers and platforms

Linear Performance Analysis

Cross-Platform Measurement Reporting

Why activate with OpenID?

  • Support for Multiple Currencies

    OpenID support for multiple currencies, enabling publisher DDL posting

  • Unbiased Campaign Insights

    Unbiased and currency agnostic campaign insights for use in pre-campaign planning and post-campaign measurement

  • Holistic Measurement

    ID-level insights for both linear and digital, unlocking holistic cross-platform measurement on data driven video campaigns