Viewership is changing. Shouldn’t the way advertisers connect with people on TV change too?

About Us

OpenAP is the advanced advertising company bringing simplicity and scale to audience-based campaigns.

With the OpenID identity spine, we enable marketers to seamlessly target and measure their campaign across any premium TV publisher and platformhelping advertisers reach their audiences where, when and however they are watching. 

Activate an Audience

OpenAP is TV's Advanced Advertising Platform

OpenAP centralizes data activation on behalf of premium national TV publishers, bringing efficiency and scale to audience-based campaigns. OpenID audiences can be shared with any TV publisher.

TV's Cross-Platform Measurement Framework

Moving the industry from the siloed measurement of linear and streaming viewership to ID-based targeting and measurement across platforms

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Insights

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News

Cannes TV Measurement Takeaways from Top Execs—Banning the Word 'Alternatives' and More

Measurement was a hot topic of conversation on the Croisette this week during OpenAP's Advanced Advertising Summit in Cannes

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News

TV Owners of OpenAP Make Pitch to Move Ad Dollars to New Measurements

The TV companies that own ad-tech firm OpenAP intend to make a pitch at Cannes to get advertisers to move their dollars to new kinds of measurement technologies

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News

Once Competitors, Xandr to Support OpenAP's TV Identifier

First partners and then competitors, OpenAP and AT&T’s ad-tech unit Xandr are back working together again, with the latter announcing support of OpenAP’s television identifier. Beginning this fall ahead of the 2022 broadcast season, Xandr’s Invest TV platform will support OpenAP’s OpenID.

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News

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TV networks are using a new strategy to sell ads more like Google and Facebook 

OpenAP is officially launching a marketplace letting advertisers buy across digital and linear TV programming

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