With the OpenID identity spine, we enable marketers to seamlessly target and measure their campaign across any premium TV publisher and platform– helping advertisers reach their audiences where, when and however they are watching.
Activate an AudienceOpenAP centralizes data activation on behalf of premium national TV publishers, bringing efficiency and scale to audience-based campaigns. OpenID audiences can be shared with any TV publisher.
Moving the industry from the siloed measurement of linear and streaming viewership to ID-based targeting and measurement across platforms
Measurement was a hot topic of conversation on the Croisette this week during OpenAP's Advanced Advertising Summit in Cannes
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The TV companies that own ad-tech firm OpenAP intend to make a pitch at Cannes to get advertisers to move their dollars to new kinds of measurement technologies
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First partners and then competitors, OpenAP and AT&T’s ad-tech unit Xandr are back working together again, with the latter announcing support of OpenAP’s television identifier. Beginning this fall ahead of the 2022 broadcast season, Xandr’s Invest TV platform will support OpenAP’s OpenID.
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WAG is partnering with OpenAP, an advertising company owned by U.S. TV networks that helps advertisers plan, execute and measure linear and digital TV campaigns. This enables WAG to integrate OpenAP’s new OpenID, a unique identifier that was announced in April 2021 that seeks to bring consistency to TV planning, reporting and measurement no matter where viewers are watching.
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TV networks are using a new strategy to sell ads more like Google and Facebook
OpenAP is officially launching a marketplace letting advertisers buy across digital and linear TV programming
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OpenID audience activation across all TV advertising buys and agency buying teams allows campaigns to be measured holistically and gives marketers true cross-platform insights on overall campaign effectiveness.
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OpenAP Data Hub being developed to provide access to cross-platform data
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OpenID is an identifier that ultimately will let advertisers measure reach across both digital and traditional TV networks
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OpenID is a step in moving TV advertising to ID-based targeting. Rather than having to create a whole new set of metrics for digital audiences and for linear TV, OpenID can instead create a single audience identity that can work no matter where that audience is watching.
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Amid enormous uncertainty and disruption, the way forward becomes clear: The future of TV is about audience
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