Variety: Interpublic Group, OpenAP Strike Data Pact to Help Advertisers Reach New Audiences

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Reach today’s modern consumer with an audience-first strategy.

OpenAP is accelerating the transformation of TV advertising by removing the silos across publishers, screen types and currencies. We simplify the process so advertisers can target, reach and measure advanced audiences holistically wherever they are consuming content.

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Fragmentation across the media ecosystem requires a common identifier that can be used consistently across publishers to give advertisers an unbiased view of campaign performance. By centralizing audience activation with OpenAP, we unify the audience at the ID level to enable actionable insights for planning and deduplicated reach and frequency at the end of a campaign.

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Why OpenAP?

We help reduce waste and extend advertiser investments across publishers and platforms.

See how we enable marketers to target, reach and measure advanced audiences across premium TV publishers.

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Ready to lean into an audience-first strategy? Get in touch.