Viewership is changing. Shouldn’t the way advertisers connect with people on TV change too?
OpenAP is the advanced advertising company bringing simplicity and scale to audience-based campaigns.
With the OpenID identity spine, we enable marketers to seamlessly target and measure their campaign across any premium TV publisher and platform– helping advertisers reach their audiences where, when and however they are watching.
Activate an AudienceOpenAP is TV's Advanced Advertising Platform
OpenAP centralizes data activation on behalf of premium national TV publishers, bringing efficiency and scale to audience-based campaigns. OpenID audiences can be shared with any TV publisher.
TV's Cross-Platform Measurement Framework
Moving the industry from the siloed measurement of linear and streaming viewership to ID-based targeting and measurement across platforms
Insights
News
Cannes TV Measurement Takeaways from Top Execs—Banning the Word 'Alternatives' and More
Measurement was a hot topic of conversation on the Croisette this week during OpenAP's Advanced Advertising Summit in Cannes
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News
TV Owners of OpenAP Make Pitch to Move Ad Dollars to New Measurements
The TV companies that own ad-tech firm OpenAP intend to make a pitch at Cannes to get advertisers to move their dollars to new kinds of measurement technologies
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News
Once Competitors, Xandr to Support OpenAP's TV Identifier
First partners and then competitors, OpenAP and AT&T’s ad-tech unit Xandr are back working together again, with the latter announcing support of OpenAP’s television identifier. Beginning this fall ahead of the 2022 broadcast season, Xandr’s Invest TV platform will support OpenAP’s OpenID.
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News
Walgreens Advertising Group Expands Into Advanced TV
WAG is partnering with OpenAP, an advertising company owned by U.S. TV networks that helps advertisers plan, execute and measure linear and digital TV campaigns. This enables WAG to integrate OpenAP’s new OpenID, a unique identifier that was announced in April 2021 that seeks to bring consistency to TV planning, reporting and measurement no matter where viewers are watching.
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News
TV networks are using a new strategy to sell ads more like Google and Facebook
OpenAP is officially launching a marketplace letting advertisers buy across digital and linear TV programming
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Press Releases
OpenAP Enables Programmatic with OpenID to Unify Linear, Digital and Programmatic Delivery Across Premium TV Publishers
OpenID audience activation across all TV advertising buys and agency buying teams allows campaigns to be measured holistically and gives marketers true cross-platform insights on overall campaign effectiveness.
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News
OpenAP Working with Snowflake To Provide Media Data Clean Room
OpenAP Data Hub being developed to provide access to cross-platform data
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News
OpenAP Launches Data Tool Meant to Streamline TV Ad Buying
OpenID is an identifier that ultimately will let advertisers measure reach across both digital and traditional TV networks
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News
OpenAP Debuts New ID to Help Brands Target Audiences Across Linear and Digital TV
OpenID is a step in moving TV advertising to ID-based targeting. Rather than having to create a whole new set of metrics for digital audiences and for linear TV, OpenID can instead create a single audience identity that can work no matter where that audience is watching.
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Blog
Why a pandemic may spark the next TV advertising revolution
Amid enormous uncertainty and disruption, the way forward becomes clear: The future of TV is about audience
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