Variety: Interpublic Group, OpenAP Strike Data Pact to Help Advertisers Reach New Audiences

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Client Stories

See how OpenAP partners across the industry to simplify advanced advertising and deliver valuable insights on cross-platform campaigns.

Case Study

Building Awareness & Demand Among Likely Patients: An Audience-Based Approach for Pharma
How can a pharmaceutical brand win with TV advertising? By using rich data to inform the media strategy.
Case Study

Utilizing a Multi-Platform Approach to Reach More In-Target Audiences with Less Budget
The age-old question: how can we do more with less? For TV campaigns, extending to multiple platforms may be the answer.