The Edit
Stay ahead of the insights and trends shaping the modern media landscape. We take out the complexity, remove the jargon and offer human-to-human real talk on what’s next in advanced advertising.
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Blog
[Report] Identity Resolution for Advanced TV and Video Advertising: A Case for Durability and Transparency
Our new report provides an analysis and assessment of the IDR landscape and makes recommendations for improvement through collaboration. -
Blog
How the JIC is Filling a Crucial Industry Gap by Certifying Cross-Platform Solutions for Transaction
As new currencies emerge across platforms, how can buyers and sellers trust the legitimacy of these metrics enough to transact on them? -
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Say hello to the newest members of Team OpenAP.
OpenAP has recently added members to our commercial team who are already bringing simplicity and scale to audience-based advertising. -
Blog
JIC: Currency Certification Scoring Rubric
With the Certification Scoring Rubric, the JIC is designing a solution that will unlock the power of big data for advertising measurement. -
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JIC: Baseline Requirements for Cross-Platform Video Currencies
We have reached an inflection point. Buyers and sellers agree that we must accelerate measurement innovation at scale. -
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JIC: ‘There is no competitive advantage in currency.’ It has to work for buyers and sellers to move the market forward.
Leaders from the largest media companies took center stage at NBCU’s One23 to discuss how the JIC is enabling a multi-currency future. -
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Why Measurement Innovation Means Detaching Measurement from Currency
Advertisers need consistency in audience targets and measurement. Here's why detaching measurement from currency matters. -
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Addressable Advertising is Audience-Based Advertising
How advancements in scale and unification have unlocked new opportunities for addressable advertisers. -
Blog
What is OpenID and how does it power cross-platform targeting and measurement?
See how and why OpenID is the link to unlocking cross-platform targeting and measurement for advanced TV advertising. -
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Digiday Recognizes OpenAP & Nielsen for Making it Easy and Fast for Advertisers to Activate Custom Audiences for TV Targeting at Scale
Today’s advertisers need audience-based TV campaigns to be as easy and simple to plan, execute and measure as traditional age-gender demos. -
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Why a Common Identity Spine Unlocks True Cross-Platform Targeting and Measurement for TV
Recent changes in viewership have accelerated consumer behavior towards omni-channel content consumption.