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Watch the latest videos from OpenAP to catch up on recent events and hear how we are building a more sustainable future for ad-supported television.
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Cannes Video Replay: Creating Standardization & Consistency in Audience Reach
CEO David Levy explains how OpenAP is bringing consistency and transparency to the equation to unify audience targeting across platforms. -
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Cannes Video Replay: The Vision for Outcomes-Based Advertising
Leaders from across the measurement and currency ecosystem take the stage at Cannes to talk outcomes-based advertising and more. -
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Cannes Video Replay: Reaching Audiences with Smarter Data
Carrie Drinkwater and Bryson Gordon discuss how marketers are using audience data to drive reach, brand value and business outcomes. -
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Cannes Video Replay: Maximizing Multichannel Video Investment
A data-driven approach to multichannel video investment is worth the time and effort, says RPA’s Lisa Herdman in this Cannes Fireside Chat. -
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Cannes Video Replay: Convergence in Video Advertising
TV publishers are collaborating and showing that advancement and convergence in video advertising is possible through collaboration. -
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Audience in Focus 2025: Marketplace Dynamics in the 2025/2026 Upfronts the Buyside Perspective
RPA's Lisa Herdman and Canvas's Tanya Zvonkin provide the buyer perspective heading into this year’s upfront conversations. -
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Audience in Focus 2025: The Vision for Identity in a Converged Ecosystem for Premium Video
Paramount Ads President John Halley shares why our industry needs to lean on collaboration to drive forward the future of data-driven video. -
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Audience in Focus 2025: Consistency & Transparency in Identity
A healthy identity ecosystem needs both consistency and transparency, and balancing both takes collaboration to make happen. -
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Audience in Focus 2025: Unveiling the Vision for Converged Identity
OpenAP CEO David Levy unveiled Open Identity in his keynote presentation at April’s Audience In Focus event in New York City. -
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CES 2025: Audiences, Engagement & Media Measurement Trends Defining TV Advertising in 2025
Digiday’s Tim Peterson sat down with Spark Foundry’s Lisa Giacosa and Fox’s Jeff Collins to discuss market dynamics defining premium video. -
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CES 2025: The Power of 1st Party Data for Reaching & Measuring Audiences Across Platforms
David Levy and Ryan McConville sit down to discuss the power of first-party data in reaching audiences across platforms. -
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CES 2025: More Platforms, More Problems? Reaching Strategic Audiences in Data-Driven Video
Challenges and opportunities facing advertisers who are chasing viewers across multiple platforms. -
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CES 2025: More Than a Numbers Game: Utilizing Data to Drive Representation of Audiences in Media
When should you target advanced audiences vs. broad demos? And how can brands reach underrepresented audiences to drive results? -
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CES 2025: Streaming as a Brand Performance Channel
3C Ventures' Michael Kassan sat down with Amazon's Krishan Bhatia to talk about the power of retail media in driving brand performance -
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CES 2025: Audiences, Attention & AI in a Fragmented Web of Video Experiences
Michael Kassan sits down with Jeffrey Katzenberg and Joe Marchese to talk about defining the future of video advertising. -
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Cannes Streaming TV Lunch 2024: Reaching the Streaming Viewer Among a Myriad of Video Platforms
The premium streaming viewer represents the epitome of the highly sought-after audience in today’s advertising ecosystem. -
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JIC Summit @ Cannes Lions: Powering More Accurate & Actionable Video Measurement
JIC members contextualize how the its initiatives are powering more accurate and actionable cross-platform measurement. -
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Progress Report: JIC Certification
The JIC gave an update on its efforts to certify measurement currencies and unveiled the Scoring Rubric used by JIC members for evaluation. -
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Progress Report: JIC Streaming Data Service
At the JIC Summit @ Cannes Lions, the JIC laid the groundwork for what the industry can expect from its Streaming Data Service in 2024. -
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JIC Measurement Summit: Defining Standards for Cross-Platform Measurement
As we rewrite the playbook for cross-platform measurement, the most critical step is creating standards needed to transact upon at scale. -
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JIC Measurement Summit: Accelerating Change: Act Now or Get Left Behind
More optionality in measurement is unlocking doors to more transparent—and valuable—data for advertisers. -
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JIC Measurement Summit: Data’s Role in the Future of Cross-Platform Measurement
Measurement is at a crossroads, and the way forward will be marked by more transparency and choice in currencies. -
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JIC Measurement Summit: Building for the Future: Census Level Data in Streaming
Streaming has transformed viewership. Now, the JIC takes a critical first step towards a census-level streaming data service. -
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Cannes Advanced Advertising Summit: The Buyer Perspective
Collaboration among the sell side of TV advertising has catalyzed innovation - now it's time for the buyside to respond. -
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Cannes Advanced Advertising Summit: Ubiquitous Measurement
TV buyers today have more options when it comes to audience measurement than ever before. -
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Cannes Advanced Advertising Summit: Moving Beyond the Panel
The definition of advanced advertising has expanded to using sophisticated data to get cross-platform insights across campaigns. -
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Cannes Advanced Advertising Summit: Advanced Advertising & Cross-Screen Measurement is Ready for Prime Time
The time is now for advertisers to lean into new currencies for cross-platform campaigns. -
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Cannes Advanced Advertising Summit: Making Exposure Data Actionable
Years after "converged TV" became the industry's biggest buzzword—we finally have the interoperability needed to make CTV buying a reality. -
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Cannes Advanced Advertising Summit: How Paramount Drives Better Efficiency & Outcomes with Alternate Currency & XPm
Consistency maximizes results. Quality audience data matters. Cross-platform is more critical than ever before.