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Watch the latest videos from OpenAP to catch up on recent events and hear how we are building a more sustainable future for ad-supported television.

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CES 2025: The Power of 1st Party Data for Reaching & Measuring Audiences Across Platforms
David Levy and Ryan McConville sit down to discuss the power of first-party data in reaching audiences across platforms.
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CES 2025: More Platforms, More Problems? Reaching Strategic Audiences in Data-Driven Video
Challenges and opportunities facing advertisers who are chasing viewers across multiple platforms.
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CES 2025: More Than a Numbers Game: Utilizing Data to Drive Representation of Audiences in Media
When should you target advanced audiences vs. broad demos? And how can brands reach underrepresented audiences to drive results?
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CES 2025: Streaming as a Brand Performance Channel
3C Ventures' Michael Kassan sat down with Amazon's Krishan Bhatia to talk about the power of retail media in driving brand performance
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CES 2025: Audiences, Attention & AI in a Fragmented Web of Video Experiences
Michael Kassan sits down with Jeffrey Katzenberg and Joe Marchese to talk about defining the future of video advertising.
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Cannes Streaming TV Lunch 2024: Reaching the Streaming Viewer Among a Myriad of Video Platforms
The premium streaming viewer represents the epitome of the highly sought-after audience in today’s advertising ecosystem.
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JIC Summit @ Cannes Lions: Powering More Accurate & Actionable Video Measurement
JIC members contextualize how the its initiatives are powering more accurate and actionable cross-platform measurement.
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Progress Report: JIC Certification
The JIC gave an update on its efforts to certify measurement currencies and unveiled the Scoring Rubric used by JIC members for evaluation.
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Progress Report: JIC Streaming Data Service
At the JIC Summit @ Cannes Lions, the JIC laid the groundwork for what the industry can expect from its Streaming Data Service in 2024.
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JIC Measurement Summit: Defining Standards for Cross-Platform Measurement
As we rewrite the playbook for cross-platform measurement, the most critical step is creating standards needed to transact upon at scale.
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JIC Measurement Summit: Accelerating Change: Act Now or Get Left Behind
More optionality in measurement is unlocking doors to more transparent—and valuable—data for advertisers.
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JIC Measurement Summit: Data’s Role in the Future of Cross-Platform Measurement
Measurement is at a crossroads, and the way forward will be marked by more transparency and choice in currencies.
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JIC Measurement Summit: Building for the Future: Census Level Data in Streaming
Streaming has transformed viewership. Now, the JIC takes a critical first step towards a census-level streaming data service.
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Cannes Advanced Advertising Summit: The Buyer Perspective
Collaboration among the sell side of TV advertising has catalyzed innovation - now it's time for the buyside to respond.
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Cannes Advanced Advertising Summit: Ubiquitous Measurement
TV buyers today have more options when it comes to audience measurement than ever before.
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Cannes Advanced Advertising Summit: Moving Beyond the Panel
The definition of advanced advertising has expanded to using sophisticated data to get cross-platform insights across campaigns.
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Cannes Advanced Advertising Summit: Advanced Advertising & Cross-Screen Measurement is Ready for Prime Time
The time is now for advertisers to lean into new currencies for cross-platform campaigns.
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Cannes Advanced Advertising Summit: Making Exposure Data Actionable
Years after "converged TV" became the industry's biggest buzzword—we finally have the interoperability needed to make CTV buying a reality.
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Cannes Advanced Advertising Summit: How Paramount Drives Better Efficiency & Outcomes with Alternate Currency & XPm
Consistency maximizes results. Quality audience data matters. Cross-platform is more critical than ever before.