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Watch the latest videos from OpenAP to catch up on recent events and hear how we are building a more sustainable future for ad-supported television.
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Cannes Streaming TV Lunch 2024: Reaching the Streaming Viewer Among a Myriad of Video Platforms
The premium streaming viewer represents the epitome of the highly sought-after audience in today’s advertising ecosystem. -
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JIC Summit @ Cannes Lions: Powering More Accurate & Actionable Video Measurement
JIC members contextualize how the its initiatives are powering more accurate and actionable cross-platform measurement. -
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Progress Report: JIC Certification
The JIC gave an update on its efforts to certify measurement currencies and unveiled the Scoring Rubric used by JIC members for evaluation. -
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Progress Report: JIC Streaming Data Service
At the JIC Summit @ Cannes Lions, the JIC laid the groundwork for what the industry can expect from its Streaming Data Service in 2024. -
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JIC Measurement Summit: Defining Standards for Cross-Platform Measurement
As we rewrite the playbook for cross-platform measurement, the most critical step is creating standards needed to transact upon at scale. -
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JIC Measurement Summit: Accelerating Change: Act Now or Get Left Behind
More optionality in measurement is unlocking doors to more transparent—and valuable—data for advertisers. -
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JIC Measurement Summit: Data’s Role in the Future of Cross-Platform Measurement
Measurement is at a crossroads, and the way forward will be marked by more transparency and choice in currencies. -
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JIC Measurement Summit: Building for the Future: Census Level Data in Streaming
Streaming has transformed viewership. Now, the JIC takes a critical first step towards a census-level streaming data service. -
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Cannes Advanced Advertising Summit: The Buyer Perspective
Collaboration among the sell side of TV advertising has catalyzed innovation - now it's time for the buyside to respond. -
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Cannes Advanced Advertising Summit: Ubiquitous Measurement
TV buyers today have more options when it comes to audience measurement than ever before. -
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Cannes Advanced Advertising Summit: Moving Beyond the Panel
The definition of advanced advertising has expanded to using sophisticated data to get cross-platform insights across campaigns. -
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Cannes Advanced Advertising Summit: Advanced Advertising & Cross-Screen Measurement is Ready for Prime Time
The time is now for advertisers to lean into new currencies for cross-platform campaigns. -
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Cannes Advanced Advertising Summit: Making Exposure Data Actionable
Years after "converged TV" became the industry's biggest buzzword—we finally have the interoperability needed to make CTV buying a reality. -
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Cannes Advanced Advertising Summit: How Paramount Drives Better Efficiency & Outcomes with Alternate Currency & XPm
Consistency maximizes results. Quality audience data matters. Cross-platform is more critical than ever before.