Insights

The media ecosystem is rapidly changing with new technologies now making it possible to reach the right audience with the right message, wherever they are watching TV. See our latest insights below to discover how we're bringing simplicity and scale to advanced advertising.

Blog

How the JIC is Filling a Crucial Industry Gap by Certifying Cross-Platform Solutions for Transaction
As new currencies emerge across platforms, how can buyers and sellers trust the legitimacy of these metrics enough to transact on them?
Blog

Say hello to the newest members of Team OpenAP.
OpenAP has recently added members to our commercial team who are already bringing simplicity and scale to audience-based advertising.
Blog

JIC: Currency Certification Scoring Rubric
With the Certification Scoring Rubric, the JIC is designing a solution that will unlock the power of big data for advertising measurement.
Video

JIC Summit @ Cannes Lions: Powering More Accurate & Actionable Video Measurement
JIC members contextualize how the its initiatives are powering more accurate and actionable cross-platform measurement.
Video

Progress Report: JIC Certification
The JIC gave an update on its efforts to certify measurement currencies and unveiled the Scoring Rubric used by JIC members for evaluation.
Video

Progress Report: JIC Streaming Data Service
At the JIC Summit @ Cannes Lions, the JIC laid the groundwork for what the industry can expect from its Streaming Data Service in 2024.
Video

JIC Measurement Summit: Defining Standards for Cross-Platform Measurement
As we rewrite the playbook for cross-platform measurement, the most critical step is creating standards needed to transact upon at scale.
Video

JIC Measurement Summit: Accelerating Change: Act Now or Get Left Behind
More optionality in measurement is unlocking doors to more transparent—and valuable—data for advertisers.
Video

JIC Measurement Summit: Data’s Role in the Future of Cross-Platform Measurement
Measurement is at a crossroads, and the way forward will be marked by more transparency and choice in currencies.
Video

JIC Measurement Summit: Building for the Future: Census Level Data in Streaming
Streaming has transformed viewership. Now, the JIC takes a critical first step towards a census-level streaming data service.
Blog

JIC: Baseline Requirements for Cross-Platform Video Currencies
We have reached an inflection point. Buyers and sellers agree that we must accelerate measurement innovation at scale.
Blog

JIC: ‘There is no competitive advantage in currency.’ It has to work for buyers and sellers to move the market forward.
Leaders from the largest media companies took center stage at NBCU’s One23 to discuss how the JIC is enabling a multi-currency future.
Blog

Why Measurement Innovation Means Detaching Measurement from Currency
Advertisers need consistency in audience targets and measurement. Here's why detaching measurement from currency matters.
Blog

Addressable Advertising is Audience-Based Advertising
How advancements in scale and unification have unlocked new opportunities for addressable advertisers.
Case Study

Building Awareness & Demand Among Likely Patients: An Audience-Based Approach for Pharma
How can a pharmaceutical brand win with TV advertising? By using rich data to inform the media strategy.
Case Study

Utilizing a Multi-Platform Approach to Reach More In-Target Audiences with Less Budget
The age-old question: how can we do more with less? For TV campaigns, extending to multiple platforms may be the answer.
Video

Cannes Advanced Advertising Summit: The Buyer Perspective
Collaboration among the sell side of TV advertising has catalyzed innovation - now it's time for the buyside to respond.
Video

Cannes Advanced Advertising Summit: Ubiquitous Measurement
TV buyers today have more options when it comes to audience measurement than ever before.
Video

Cannes Advanced Advertising Summit: Moving Beyond the Panel
The definition of advanced advertising has expanded to using sophisticated data to get cross-platform insights across campaigns.
Video

Cannes Advanced Advertising Summit: Advanced Advertising & Cross-Screen Measurement is Ready for Prime Time
The time is now for advertisers to lean into new currencies for cross-platform campaigns.
Video

Cannes Advanced Advertising Summit: Making Exposure Data Actionable
Years after "converged TV" became the industry's biggest buzzword—we finally have the interoperability needed to make CTV buying a reality.
Video

Cannes Advanced Advertising Summit: How Paramount Drives Better Efficiency & Outcomes with Alternate Currency & XPm
Consistency maximizes results. Quality audience data matters. Cross-platform is more critical than ever before.
Blog

What is OpenID and how does it power cross-platform targeting and measurement?
See how and why OpenID is the link to unlocking cross-platform targeting and measurement for advanced TV advertising.
Blog

Digiday Recognizes OpenAP & Nielsen for Making it Easy and Fast for Advertisers to Activate Custom Audiences for TV Targeting at Scale
Today’s advertisers need audience-based TV campaigns to be as easy and simple to plan, execute and measure as traditional age-gender demos.
Blog

Why a Common Identity Spine Unlocks True Cross-Platform Targeting and Measurement for TV
Recent changes in viewership have accelerated consumer behavior towards omni-channel content consumption.

Insights

How the JIC is Filling a Crucial Industry Gap by Certifying Cross-Platform Solutions for Transaction

Say hello to the newest members of Team OpenAP.

JIC: Currency Certification Scoring Rubric

JIC Summit @ Cannes Lions: Powering More Accurate & Actionable Video Measurement

Progress Report: JIC Certification

Progress Report: JIC Streaming Data Service

JIC Measurement Summit: Defining Standards for Cross-Platform Measurement

JIC Measurement Summit: Accelerating Change: Act Now or Get Left Behind

JIC Measurement Summit: Data’s Role in the Future of Cross-Platform Measurement

JIC Measurement Summit: Building for the Future: Census Level Data in Streaming

JIC: Baseline Requirements for Cross-Platform Video Currencies

JIC: ‘There is no competitive advantage in currency.’ It has to work for buyers and sellers to move the market forward.

Why Measurement Innovation Means Detaching Measurement from Currency

Addressable Advertising is Audience-Based Advertising

Building Awareness & Demand Among Likely Patients: An Audience-Based Approach for Pharma

Utilizing a Multi-Platform Approach to Reach More In-Target Audiences with Less Budget

Cannes Advanced Advertising Summit: The Buyer Perspective

Cannes Advanced Advertising Summit: Ubiquitous Measurement

Cannes Advanced Advertising Summit: Moving Beyond the Panel

Cannes Advanced Advertising Summit: Advanced Advertising & Cross-Screen Measurement is Ready for Prime Time

Cannes Advanced Advertising Summit: Making Exposure Data Actionable

Cannes Advanced Advertising Summit: How Paramount Drives Better Efficiency & Outcomes with Alternate Currency & XPm

What is OpenID and how does it power cross-platform targeting and measurement?

Digiday Recognizes OpenAP & Nielsen for Making it Easy and Fast for Advertisers to Activate Custom Audiences for TV Targeting at Scale

Why a Common Identity Spine Unlocks True Cross-Platform Targeting and Measurement for TV