Sometimes it's better to show than tell.
With a deluge of identity and cross-platform solutions in market – coupled with complex regulations on the horizon for data sharing and privacy – it can be hard to know where to begin.
The industry has needed standards and interoperability to give marketers a real look at exactly who they were reaching across screens and networks. That’s why OpenID was created to answer this call – the common identity spine for television that connects the pipes across all national TV publisher systems and data providers.
In our latest video, we cover the what, how and why OpenID is the link to unlocking cross-platform targeting and measurement for advanced TV advertising.
Ready to learn more? Watch our video above.