June 16-19, 2025

At the center of creativity are audiences – the people advertising is made for.

Understanding the identity of those audiences underpins the future of data-driven video. Identity across streaming TV and data-driven video is one of the most important things the industry must solve. The catalyst? The need for a consistent understanding of audiences, wherever they are consuming content.

Experience Cannes with OpenAP

We’re coming together with partners across the video ecosystem to demonstrate the power of an audience-first approach to advertising and toasting to the progress in making premium video advertising simpler and more powerful. Take a look at where you can find us at Cannes Lions 2025 and request an invitation to join the innovators and change-makers transforming video advertising as we gather in the French Riviera.

Request an Invite or Meeting

Monday, June 16 11:00 a.m. - 3:00 p.m.

Arrival Revival Lounge @ the OpenAP Villa

We’re turning the OpenAP Villa into a Revival oasis. Whether you’re fresh off a flight or just need a place to relax before check-in, this is your landing pad to recharge and reset before the big week ahead.

Tuesday, June 17 12:00-2:00 p.m.

Audience Summit @ Cannes Lions by OpenAP

OpenAP is bringing together luminaries across video advertising to coalesce on what’s new and next in reaching and measuring audiences across long-form video. Hear from the biggest voices in our industry and join us in the room where change is made.

Tuesday, June 17 7:00-10:00 p.m.

CIMM Executive Dinner

Hosted at the OpenAP Villa.

By invitation only.

Wednesday, June 18 7:00 p.m. - midnight

Riviera Supper Club

Back by popular demand, an intimate executive dining experience reminiscent of the golden age of Cannes hosted by OpenAP.

By invitation only.

Thursday, June 19 12:00-2:30 p.m.

Axios Live with Human Ventures at the OpenAP

Hosted at the OpenAP Villa.

Invitations coming soon.

OUR HOME BASE

Chez OpenAP

OpenAP’s home base for the week is nestled at the top of the hills overlooking Cannes, with breathtaking views of the city and Mediterranean Sea beyond. The OpenAP Villa provides a tranquil retreat from the hustle and bustle of Cannes Lions, less than fifteen minutes from the Croisette.

Cross-Industry Opportunities We’re Focused On

We’ll be on the ground talking about the most pressing challenges we believe the industry must rally around to enable a sustainable model for video advertising, including: