Two months in and OpenAP has already had a momentous 2023, from accelerating innovation in currency and measurement in the premium video ecosystem to adding a few new faces to help us maximize our impact.
Our newest team members have already been making a difference--they have been streamlining cross-platform audience activation, working with advertisers to bring simplicity and scale to cross-platform premium video campaigns, and ensuring OpenAP is delivering on our mission with a privacy-first approach. Read on to learn more about the newest members of Team OpenAP.

Why did you decide to join OpenAP? What fires you up about the work we’re doing?
AM: I joined OpenAP in 2023 because I wanted to be part of THE company that is truly transforming the industry. OpenAP’s mission is at the center of my core beliefs in this business: the utilization of big data at scale to target relevant advertising to consumers in premium video for better business outcomes for our clients. Our initiative to bring streaming and digital data into process is an absolute game changer and 2023 is going to be THE YEAR of change.
How does your role make it easier to scale ID-based targeting and measurement across publishers?
AM: Representing the sales initiative for the company allows me the opportunity to see the full picture for our clients and go deeper into solutions for individual advertisers and even holding company partnerships. I adore working with all of our publisher partners and I am so eager to demonstrate the benefits of ID based targeting at scale and how using ID-based targeting unlocks valuable insights for clients such as pre optimization reporting and deduplicated measurement on ANY currency.
What does innovation in your function look like in 2023?
AM: The sales role at OpenAP will be more consultative than EVER as we spearhead the JIC initiative and the development of the streaming data set. Our clients look to us for guidance and I am thrilled to be on that path as OpenAP sits at the center of the wheel.

Why did you decide to join OpenAP? What fires you up about the work we’re doing?
AD: The team was the number one reason. The depth of industry knowledge and experience was a big part. I missed adtech and the complexity. I had worked on tv-ad tech issues at dataxu but I wanted to get into the innovation that is happening right now at a place like OpenAP.
How does your role make it easier to scale ID-based targeting and measurement across publishers?
AD: There are so many changing and opaque privacy laws - I can bring positioning and product counseling as we build and try to build consensus among our publisher legal/privacy teams.
What does innovation in your function look like in 2023?
AD: I think there is a better than 50/50 chance we see a U.S. National Privacy law in 2023. That would massively change the game, even if we don't we have the chance to use tech to build cleaner ways to add value - especially in measurement.

Why did you decide to join OpenAP? What fires you up about the work we’re doing?
EH: I decided to join OpenAP because I would have the opportunity to expand my knowledge in the advertising industry. The thing that fires me up the most about OpenAP is that the company continues to grow and adapt to the industry, setting itself up for a very successful future!
How does your role make it easier to scale ID-based targeting and measurement across publishers?
EH: In my role on the Audience Solutions team we have the opportunity to work with different Publishers to assist them in streamlining the process of targeting for a specific audience.
What does innovation in your function look like in 2023?
EH: Innovation on the Audience Solutions team is continuous collaboration with internal teams to enhance our audience onboarding processes to make things more efficient and streamline for our clients and all internal teams.