Throughout 2022 thus far, we've seen exponential growth of the marketplace as TV advertising has further shifted away from traditional buying demographics to advanced, cross-platform targeting and measurement.

OpenAP is at the center of this transformation and we've added a fresh new set of talent across technology, campaign operations and client success to help advertisers reach precise ID-based audiences whenever, wherever and however they are viewing.

Get to know the new faces of OpenAP below.

New Hire Blog - Mereia

How would you describe what OpenAP does to your parents or grandparents?

MAT: OpenAP is bridging the gap between digital advertising and traditional TV advertising.

What does innovation in your function look like?

MAT: Innovation will mean collaborating with other internal teams to create new ways to enhance the customer experience in XPm reporting as we continue to scale.

New Hire Blog - Sean Breedlove

How would you describe what OpenAP does to your parents or grandparents?

SB: OpenAP creates technology that simplifies the process of planning, execution and measurement of video-based advertising campaigns.

What does innovation in your function look like?

SB: In my role, I’m looking forward to collaborating with teammates and strategic partners to bring new solutions to the market in the spaces of: demographic targeting standards, digital insights, audience discovery, and forecasting.

New Hire Blog - Tyler

How would you describe what OpenAP does to your parents or grandparents?

TJ: OpenAP helps you see ads on TV that are more relevant for you. We help advertisers reach their most specific audience across all platforms.

How does your role make it easier to scale ID-based targeting and measurement across publishers?

TJ: In my role as a campaign operations coordinator, I help streamline and ensure the process of advertisers getting insight on ID-based audiences is seamless. Our team assists advertisers in understanding and measuring their audiences pre- and post-campaign.