AI promises to make the future of work easier and more efficient, with the advertising industry being no exception. But are predictions of AI “taking over” advertising overblown? While AI can provide powerful tools throughout the creative process, it cannot replace human connection–without it, any creative effort falls flat.
Hear the hot take predictions on AI’s role in creative advertising from TiVo’s Fariba Zamaniyan, Magnite’s Matt McLeggon and OpenAP’s Chris LoRusso in the video above.