AI is here to stay, but how much of AI’s promise is just hype?
EDO’s Charlie Weiss, Magnite’s Matt McLeggon and OpenAP’s Chris LoRusso all agree: AI is a powerful tool, but those who claim AI as a one-stop-solution for end-to-end campaign execution and advertising success are feeding the hype. AI can (and has!) integrate into processes and workflows to make advertising smarter and more efficient, but it’s not the magic wand of TV advertising’s future.