From addressability and alternative currencies to clean rooms and engagement: buzzwords in TV advertising circles have become so overused that they don’t pack the punch they once did.
Hear from Paramount’s Travis Scoles, Warner Bros. Discovery’s David Porter, LiveRamp’s Jake Kramer, EDO’s Charlie Weiss, iSpot’s Byron Valverde, and TiVo’s Fariba Zamaniyan on the most overused and misunderstood buzzwords of the moment.