At its core, data-driven linear allows marketers to turn brand relevance–and the promise of connecting with consumers–into reality. This transforms advertising from mere noise into moments that influence culture and engages audiences, driving meaningful results and business outcomes for brands.
At a moment when TV advertising is undergoing significant transformation, what does the future look like for DDL? Hear more from Warner Bros. Discovery’s David Porter, TelevisaUnivision’s Matt Weinman, Allen Media Group’s Josh Sharma, PurpleLab’s Megan Solimine and OpenAP’s Ashley Luongo and Chris LoRusso on how DDL drives value over traditional buys and when it makes sense to utilize a data-driven linear strategy in the video above.