Advertisers are increasingly demanding transparency in the processes and methodologies behind identity resolution– and rightfully so. Greater transparency gives advertisers more control and ultimately leads to more successful campaigns. In a world where AI and black box walled garden solutions are growing in dominance, it’s paramount that buyers continue to push for more transparency across activation, execution and measurement.
Hear more on the role of transparency in data and identity from iSpot’s Byron Valverde, LiveRamp’s Jake Kramer and OpenAP’s Chris LoRusso.