When OpenAP was founded in 2017, our mission was simple – to make it easier for advertisers to scale audience-based campaigns across data-driven linear. Over the last five years, OpenAP has evolved and expanded our mission from data-driven linear to data-driven video, becoming the facilitation layer sitting at the center of the ecosystem that is connecting all video advertising stakeholders, inputs and endpoints.
With the rise of streaming, our industry is at an inflection point. With more choices in platforms, in currencies and in data, it can be hard to know if you’re actually reaching your audience. We believe our original mission is just as critical today as it was when we were founded, and that’s why we introduced a new converged ID solution, Open Identity, a federated identity data infrastructure that enables interoperability across all identity solutions and consistency in how audience data is resolved.
OpenAP CEO David Levy unveiled Open Identity in his keynote presentation at April’s Audience In Focus event in New York City, illuminating how Open Identity is powering more transparent and accurate targeting and measurement of audiences in streaming and cross-platform campaigns.