Variety: Interpublic Group, OpenAP Strike Data Pact to Help Advertisers Reach New Audiences

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Our Company

Built on an open philosophy and anchored in collaboration, OpenAP helps advertisers connect their message with the right audience for a more relevant and meaningful viewing experience. Founded in 2017, we are today a collective of innovators, builders, dreamers and doers building a company that is fundamentally changing the way advertising is bought and sold on television. Together with our partners, we are powering a more sustainable model for ad-supported TV.

OpenAP brings simplicity and scale to audience-based campaigns in television.

OpenAP is uniquely positioned as the accelerant and facilitation layer that is enabling the transformation of video advertising. Our technology is interoperable, serving as the unifying layer that removes barriers of cross-publisher, cross-platform buying on advanced audiences and enhances supply side service and capabilities. 

With a massive change in TV measurement accelerating the shift to ID-based audiences, OpenAP’s ambition for advanced TV is:


Buying on advanced audiences is as easy and has the same benefits as traditional buying demographics.

All targeting and measurement is at the ID-level across publishers and platforms.

OpenAP is owned by the largest television publishers in the U.S.

  • Logo - Fox
  • Logo - NBCUniversal
  • Logo - Paramount
  • Logo - Warner Bros. Discovery

Our Board of Directors

John Halley

John Halley

President of Advertising at Paramount

Jon Steinlauf

Jon Steinlauf

Chief U.S. Advertising Sales Officer at Warner Bros. Discovery

Mainak Mazumdar

Mainak Mazumdar

EVP, Chief Advertising Research & Analytics Officer, FOX

Mark Marshall

Mark Marshall

Chairman, Global Advertising & Partnerships at NBCUniversal

Careers

Browse our open positions and if you’re ready to be a part of what we’re building, let’s get to know each other.