Press
OpenAP is uniquely positioned in the media ecosystem as the enabler and pipes driving transformation of video advertising. Read our latest news to see how we’re accelerating a more modern infrastructure for today’s modern consumer.
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Press Release
Industry Alignment Is Needed to Ensure the Durability of Identity Resolution for Advanced TV and Video Advertising
Study provides a diagnostic analysis of current IDR landscape for data-driven video and makes recommendations for improving the ecosystem -
Press Release
U.S. Joint Industry Committee Grants Certification Ahead of 2025 Upfronts, Provides Transparency on Transactional Readiness of Cross-Platform Solutions
The JIC today announced that Comscore and VideoAmp have been certified for transactability as national currencies. -
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Joint Industry Committee & Media Rating Council: Complementing the MRC to Bring Transparency on Transactional Readiness of Cross-Platform Solutions
The JIC joins other efforts in the market, such as the Media Rating Council (MRC), a historic regulator in the space. -
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IPG Mediabrands’ MAGNA Bolsters Data-Driven Video Capabilities in New Partnership with OpenAP
MAGNA can now have access to linear insights and digital audience forecasting through OpenAP to extend its client investments across screens -
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U.S. Joint Industry Committee Grants Conditional Certification in Next Stage of its Currency Certification Program
Comscore, iSpot and VideoAmp receive conditional certification and move to the data evaluation stage. -
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Progress Report: The U.S. Joint Industry Committee Provides Update on its Currency Certification and Streaming Data Initiatives at Cannes Lions 2023
The JIC announced two key updates on its currency certification and streaming data initiatives at Cannes Lions 2023. -
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U.S. Joint Industry Committee to Convene Advertising Industry for Inaugural Upfront Event
The JIC will put partnership on full display as it shares its progress towards advancing the future of long-form video advertising. -
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U.S. Joint Industry Committee Reveals Certification Criteria for Premium Video Cross-Platform Currencies
The JIC today announced the publication of its initial requirements for premium video cross-platform currencies -
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National Programmers Create First U.S. Joint Industry Committee to Focus on Premium Video Currency
JIC will enable multiple currencies by executing a measurement certification and creating unified streaming viewership dataset via OpenAP. -
Press Release
OpenAP Announces Investment from Snowflake Ventures to Accelerate Development of the OpenAP Data Hub
The investment expands on existing relationship and aims to increase speed to market of TV’s cross-publisher clean room solution. -
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OpenAP Enables Programmatic with OpenID to Unify Linear, Digital and Programmatic Delivery Across Premium TV Publishers
The development unifies delivery of all TV advertising buys and unlocks holistic measurement of cross-platform advertising campaigns. -
Press Release
The Weather Channel Partners with Amobee and OpenAP to Deliver Data-Driven Linear Advertising Campaigns
The solution will bring advanced television capabilities to linear advertisers. -
Press Release
OpenAP Introduces new OpenAP Data Hub to Power the Future of Television Advertising with Snowflake
New cross-platform and cross-publisher clean room solution will be built on Snowflake’s Media Data Cloud. -
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TV Programmers Join Forces to Host Advanced Advertising Summit at Cannes Lions 2022
Publishers will join forces at Cannes Lions International Festival of Creativity to host a first-of-its-kind Advanced Advertising Summit. -
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OpenAP Positions Organization for Next Stage of Growth with C-Suite Elevations
Brittany Slattery appointed Chief Marketing Officer, Abbey Thomas to Chief Revenue Officer and Chris LoRusso to Chief Business Officer. -
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Discovery Inc. Makes Investment in OpenAP
Commitment aims to accelerate growth of Discovery’s advanced advertising business while helping scale the overall market for advanced TV. -
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OpenAP Launches XPm, TV’s Cross-Platform Measurement Framework Powered by OpenID
XPm will enable independent measurement companies to deliver key metrics, including unique deduplicated cross-platform reach and frequency. -
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Xandr Adopts OpenAP’s OpenID to Streamline Audience-Based Buying in National TV
Xandr’s Invest TV clients can now build unified advanced audience targets across all top television publishers. -
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OpenAP Unveils OpenID, a Unique Identifier that Powers Resolution of Linear and Digital Audiences into a Common Identity Framework for TV
National U.S. TV publishers adopt OpenID, laying the foundation for new cross-platform measurement capabilities set to launch in BY2022. -
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OpenAP Launches Supply-Side Platform to Surface Available TV Advertising Inventory for Buyers, Brings Transparency and Visibility to Marketplace
Omnicom Media Group becomes the first agency to integrate its in-house tool, Omni, in new partnership with OpenAP. -
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OpenAP and iSpot Partner to Offer Attribution and OTT Measurement on Audience-Based Campaigns
The partnership gives agencies and advertisers the ability to activate attribution and OTT measurement on any campaign in the OpenAP Market. -
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OpenAP Delivers More Scale for Advertisers with Addition of AMC Networks and The Weather Channel
AMC Networks and The Weather Channel television network have joined OpenAP to innovate and bring advanced targeting solutions to TV. -
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OpenAP Appoints Advertiser Advisory Board
Curated group of leaders selected for their significant contributions to advanced advertising. -
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CBS Joins OpenAP
The OpenAP Market Offers the Largest Collection of Premium Linear and Digital Advertising Inventory in the U.S. -
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Launch Of The New OpenAP Market Brings Simplicity And Scale To Audience-Based Campaigns In TV Advertising
The OpenAP Market now helps advertisers power audience-based campaigns across linear TV and long-form digital video. -
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OpenAP Assembles Executive Leadership Team, Signals New Organizational Model Ahead Of Its Marketplace Launch
Advanced advertising company brings in new talent following appointment of CEO David Levy.