Chicago, IL, Apr. 16, 2026 – Weigel Broadcasting Co. has partnered with OpenAP, the advanced advertising company bringing simplicity and scale to audience-based advertising, to deliver advanced data-driven linear audiences across its portfolio of television networks – including MeTV, Heroes and Icons, Start TV, dabl, Catchy Comedy, Story Television, MeTV Toons, MOVIES!, and WEST.

Launching ahead of the 2026 Upfront season, the partnership marks a significant step in Weigel’s evolution toward audience-based buying, enabling advertisers to move beyond traditional demographics and engage high-value, and often unexposed, audiences across its portfolio with greater precision, consistency and scale.With OpenAP, Weigel Broadcasting Co., advertisers unlock access to a valuable data-driven video endpoint, and the ability to define audiences once and activate seamlessly across its portfolio of content, with the flexibility to activate through direct insertion order (IO), programmatic guaranteed (PG) or private marketplace (PMP) transactions.

Powered by best-in-market data integrations, a multi-source identity framework and standardized segments for use across screens and platforms, campaigns maintain a consistent audience definition from planning through activation and measurement for cross-publisher campaigns, reducing fragmentation and improving transparency across the entire lifecycle. This streamlined workflow simplifies cross-publisher activation, ensures holistic measurement and optimization, and delivers actionable insights pre- and post-campaign to drive real business outcomes.

“Combined with recent announcements regarding datafuelX and VideoAmp, our partnership with OpenAP represents an important step forward in how we bring advanced capabilities to market as we aim to help our clients simplify cross-platform buying and deliver measurable outcomes with greater impact more efficiently,” said John Hendricks, Executive Vice-President, Weigel Broadcasting Co.

About OpenAP OpenAP is a technology company powering the data-driven video workflow of the future. Rooted in our mission of bringing simplicity and scale to audience-based advertising, our Open Audience Platform powers a more streamlined audience creation, planning, buying and measurement process for TV, spanning data-driven linear, programmatic and streaming channels. We make it easier for buyers to work across multiple publishers and platforms, while bringing transparency and consistency to how identity is resolved across every stage of the campaign. Our technology is open and interoperable, allowing publishers, agencies, brands and to harness operational efficiencies to scale. For more information, visit www.openap.tv and follow @OpenAPTV on LinkedIn.

About Weigel Broadcasting Co. Weigel Broadcasting Co. is a family-owned media company based in Chicago, Illinois. The company owns and operates national television networks, as well as local broadcast stations throughout the country. Weigel is a leader in broadcast television with MeTV, Memorable Entertainment Television, the number one rated classic TV entertainment network, as well as the Movies! Network in cooperation with the Fox Television Stations, the Catchy Comedy Network, the H&I - Heroes & Icons Network, the Start TV Network and the Dabl Network in association with the CBS Television Stations, the Story Television Network, the MeTV Toons Network in collaboration with Warner Bros. Discovery, and WEST- Western Entertainment Series Television Network. Weigel produces the original network TV programs Svengoolie, Toon In With Me and Collector’s Call. Weigel's local stations include CBS, ABC, MeTV, The CW, MyNet, Telemundo and Univision network affiliates and independent stations, offering a mix of entertainment programming, local news and professional and college sports broadcasts in more than 30 U.S. markets including New York, Los Angeles, and Chicago. Weigel is the creator of the nationally syndicated music format MeTV FM. For more information on Weigel, visit:https://www.weigelbroadcasting.com/.