Privacy Policy - OpenID
Last Updated: December 1, 2023
OpenAP LLC (“OpenAP,” “we,” or “us”) owns and operates technology that helps publishers improve their viewers’ advertising experience and understand how their advertisement campaigns perform. OpenAP also may help advertisers with planning and managing advertising and related media campaigns. OpenAP sources various identifiers from different partners and reconciles them into a single common identifier called the OpenID, and to build the OpenID, we determine the purpose and means of processing those identifiers. This OpenID Privacy Policy explains the information we collect to provide this service as well as information about how we use and disclose personal information as a data controller. When we assist our publisher or advertising clients, our clients determine the purpose and means of processing personal information and how we may collect, use, or disclose personal information for our clients is explained in our clients’ privacy policies.
This OpenID Privacy Policy does not apply to information we collect through our website https://www.openap.tv and through our business-to-business sales, marketing, and recruiting activities. If you want to learn more about how we collect information through our business-to-business sales, marketing, and recruiting activities, please see the OpenAP Privacy Policy.
This OpenID Privacy Policy does not explain how we collect, use, or disclose personal information when we are providing services to our clients, which include large publishers of television and video content. When we are providing services to our clients, we are not determining the purposes and means of processing that personal information, and we are acting their processor or service provider under applicable privacy laws, including the California Consumer Privacy Act, the Colorado Privacy Act, the Connecticut Data Privacy Act, Virginia Consumer Data Protection Act, and the Utah Consumer Privacy Act. For information about how we may collect, use, or disclose personal information when we are providing services to our clients, you should refer to our clients’ privacy policies for more information.
What Personal Information We Collect and How We Use It
The following chart identifies the categories of personal information we collect to create and provide the OpenID identifier, and the purposes of use. We collect all of these categories from third party data partners, such as marketing providers, data analytics providers, and data brokers.
Category of Personal information | Purpose of Collection and Use |
Identifiers (such as IP address and device ID) | Provide services to our clients, allow them to better understand their audiences, to find advertisers to support their content, and to measure the effectiveness of advertising campaigns Analyze trends, usage, and activities in connection with the services Detect, investigate, and prevent fraudulent transactions and other illegal activities Comply with legal and financial obligations Defend against or pursue claims or disputes Manage business operations and maintain and improve the services Protect the rights, interests, safety, or property of OpenAP or our customers, service providers and other third parties Enforce our policies, terms and conditions, or other agreements |
Internet and other electronic network activity information (such as IP address and device ID) | Provide services to our clients, allow them to better understand their audiences, to find advertisers to support their content, and to measure the effectiveness of advertising campaigns Analyze trends, usage, and activities in connection with the services Detect, investigate, and prevent fraudulent transactions and other illegal activities Comply with legal and financial obligations Defend against or pursue claims or disputes Manage business operations and maintain and improve the services Protect the rights, interests, safety, or property of OpenAP or our customers, service providers and other third parties Enforce our policies, terms and conditions, or other agreements |
We do not collect information that reveals your real-life identity such as your name, email address, or phone number.
How We Disclose the Information We Collect
We may disclose personal information as described in this OpenID Privacy Policy in the following ways:
Categories of Third Party Recipient and Purpose for Disclosure | Categories of Personal Data We May Share |
Vendors and Service Providers We may disclose personal information to our vendors, service providers, contractors and consultants who need this information to provide services to us on our behalf, such as companies that assist us with web hosting, financing, fraud prevention, customer service, data enrichment, analytics, and marketing. If the vendor is our service provider, we have agreements in place with the vendors requiring your information to be kept confidential and reasonable data security measures to be used to protect it. | Identifiers Internet and other electronic network activity information |
Law Enforcement Authorities and Individuals Involved in Legal Proceedings We may disclose personal information in response to a request for information if we believe that disclosure is required by or in accordance with applicable law, regulation or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements. | Identifiers Internet and other electronic network activity information |
Professional Advisors We may disclose personal information to our legal, financial, insurance and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests. | Identifiers Internet and other electronic network activity information |
Within Our Corporate Family We may disclose personal information to our parents, affiliates, subsidiaries, and to other companies under common ownership or control with us. | Identifiers Internet and other electronic network activity information |
Corporate Transactions Subject to applicable law, we may disclose personal information in connection with, or during negotiations of certain corporate transactions, including the merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company. If any such transaction occurs, the purchaser will be entitled to use and disclose the personal information collected by us in the same manner that we are able to, and the purchaser will assume the rights and obligations regarding personal information as described in this Privacy Policy. | Identifiers Internet and other electronic network activity information |
Aggregated, De-Identified, or Anonymous Information
We may create aggregated, de-identified, or anonymous information from personal information by removing certain data components that makes the data identifiable, or through aggression, obfuscation, or other means. We process, maintain, and use aggregated, de-identified, or anonymous to understand how to improve our enhance the OpenID identifier. Subject to applicable law, our use of such aggregated, de-identified, or anonymized information is not personal information or subject to this Privacy Policy.
Additional Information for Individuals in California, Colorado, Connecticut, Nevada, Virginia, and Utah
Certain states have adopted laws that may apply to us. These laws provide residents of those states with enhanced rights with respect to their personal information. Additional information for residents of the states listed above may be found in OpenAP’s Additional Information For Individuals in Certain States. This additional information is part of this Privacy Policy and must be read in conjunction with this OpenID Privacy Policy.
Contact Us
If you have any questions about this OpenID Privacy Policy, please contact us at: legal@openap.tv.