OpenAP Privacy Statement – Products & Services
Last Updated: September 15, 2026
OpenAP LLC (“OpenAP,” “we,” or “us”) owns and operates technology that helps advertisers, agencies, publishers, and television programmers (“Customers”) improve viewers’ advertising experience, understand how advertisement campaigns perform, and engage in campaign (“Services”) planning and management. This Privacy Statement – Products & Services (“Services Privacy Statement”) describes how OpenAP collects, uses, and discloses certain personal information obtained through its Services.
OpenAP provides audience-development services to help its Customers develop and facilitate optimized audiences and to facilitate measurement of advertising campaigns.
OpenAP often acts as a “processor” or “service provider” in providing its Services. There are certain activities and Services where OpenAP acts as a “controller,” “business,” or “data broker” in the provision of its products and services. For example, when we engage with certain data providers we may act as a controller or business and determine the purposes and means of such limited processing activities. When our Customers determine the purpose and means of processing personal information, our use of data is governed by our clients’ privacy disclosures.
This Services Privacy Statement explains the information we collect to provide our Services as well as information about how we use and disclose personal information when we are acting as a controller or business.
This Services Privacy Statement does not apply to information we collect through our website www.openap.tv and through our business-to-business sales, marketing, and recruiting activities. If you want to learn more about how we collect information through our business-to-business sales, marketing, and recruiting activities, please see the OpenAP Primary and Website Privacy Statement.
Without prejudice to your rights under applicable laws, this Services Privacy Statement is not contractual and does not form part of a contract with OpenAP or its affiliates or subsidiaries. In addition, this Services Privacy Statement includes additional information for individuals in certain U.S. states. We include additional information for those individuals because our services are available throughout the United States, and individuals in those states may be entitled to receive additional information. It is not evidence that our website is directed specifically to individuals or companies in any of those states.
Personal Information We Collect and How We Use It
The following chart identifies the categories of personal information we collect to create and provide our Services and our purposes of use, when we are acting as controller or business. In general, we collect all of these categories via licenses from third party data partners, such as marketing providers, data analytics providers, and data brokers.
Category of Personal information | Purpose of Collection and Use |
Identifiers (such as IP address and device ID) | Provide services to our clients, allow them to better understand their audiences, to find advertisers to support their content, and to measure the effectiveness of advertising campaigns Analyze trends, usage, and activities in connection with the services Detect, investigate, and prevent fraudulent transactions and other illegal activities Comply with legal and financial obligations Defend against or pursue claims or disputes Manage business operations and maintain and improve the services Protect the rights, interests, safety, or property of OpenAP or our customers, service providers and other third parties Enforce our policies, terms and conditions, or other agreements |
California Consumer Records Act information (such as address, education, employment) | Provide services to our clients, allow them to better understand their audiences, to find advertisers to support their content, and to measure the effectiveness of advertising campaigns Analyze trends, usage, and activities in connection with the services Detect, investigate, and prevent fraudulent transactions and other illegal activities Comply with legal and financial obligations Defend against or pursue claims or disputes Manage business operations and maintain and improve the services Protect the rights, interests, safety, or property of OpenAP or our customers, service providers and other third parties Enforce our policies, terms and conditions, or other agreements |
Internet and other electronic network activity information (such as IP address and device ID) | Provide services to our clients, allow them to better understand their audiences, to find advertisers to support their content, and to measure the effectiveness of advertising campaigns Analyze trends, usage, and activities in connection with the services Detect, investigate, and prevent fraudulent transactions and other illegal activities Comply with legal and financial obligations Defend against or pursue claims or disputes Manage business operations and maintain and improve the services Protect the rights, interests, safety, or property of OpenAP or our customers, service providers and other third parties Enforce our policies, terms and conditions, or other agreements |
Geolocation data | Provide services to our clients, allow them to better understand their audiences, to find advertisers to support their content, and to measure the effectiveness of advertising campaigns Analyze trends, usage, and activities in connection with the services Detect, investigate, and prevent fraudulent transactions and other illegal activities Comply with legal and financial obligations Defend against or pursue claims or disputes Manage business operations and maintain and improve the services Protect the rights, interests, safety, or property of OpenAP or our customers, service providers and other third parties Enforce our policies, terms and conditions, or other agreements |
Professional or employment related information | Provide services to our clients, allow them to better understand their audiences, to find advertisers to support their content, and to measure the effectiveness of advertising campaigns Analyze trends, usage, and activities in connection with the services Detect, investigate, and prevent fraudulent transactions and other illegal activities Comply with legal and financial obligations Defend against or pursue claims or disputes Manage business operations and maintain and improve the services Protect the rights, interests, safety, or property of OpenAP or our customers, service providers and other third parties Enforce our policies, terms and conditions, or other agreements |
Education information | Provide services to our clients, allow them to better understand their audiences, to find advertisers to support their content, and to measure the effectiveness of advertising campaigns Analyze trends, usage, and activities in connection with the services Detect, investigate, and prevent fraudulent transactions and other illegal activities Comply with legal and financial obligations Defend against or pursue claims or disputes Manage business operations and maintain and improve the services Protect the rights, interests, safety, or property of OpenAP or our customers, service providers and other third parties Enforce our policies, terms and conditions, or other agreements |
Inferences drawn from the information described above (which may include preferences, characteristics, attitudes, or behavior) | Provide services to our clients, allow them to better understand their audiences, to find advertisers to support their content, and to measure the effectiveness of advertising campaigns Analyze trends, usage, and activities in connection with the services Detect, investigate, and prevent fraudulent transactions and other illegal activities Comply with legal and financial obligations Defend against or pursue claims or disputes Manage business operations and maintain and improve the services Protect the rights, interests, safety, or property of OpenAP or our customers, service providers and other third parties Enforce our policies, terms and conditions, or other agreements |
How We Disclose the Information We Collect
We may disclose personal information as described in this Services Privacy Statement in the following ways:
Categories of Third-Party Recipient and Purpose for Disclosure | Categories of Personal Data We May Disclose |
Vendors and Service Providers We may disclose personal information to our vendors, service providers, contractors and consultants who need this information to provide services to us on our behalf, such as companies that assist us with web hosting, financing, fraud prevention, customer service, data enrichment, analytics, and marketing. If the vendor is our service provider, we have agreements in place with the vendors requiring your information to be kept confidential and reasonable data security measures be used to protect it. | Identifiers, California Consumer Records Act information, Internet and other electronic network activity information, Geolocation data, Professional or employment related information, Education information, Inferences |
Law Enforcement Authorities and Individuals Involved in Legal Proceedings We may disclose personal information in response to a request for information if we believe that disclosure is required by or in accordance with applicable law, regulation or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements. | Identifiers, California Consumer Records Act information, Internet and other electronic network activity information, Geolocation data, Professional or employment related information, Education information, Inferences |
Professional Advisors We may disclose personal information to our legal, financial, insurance and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests. | Identifiers, California Consumer Records Act information, Internet and other electronic network activity information, Geolocation data, Professional or employment related information, Education information, Inferences |
Within Our Corporate Family We may disclose personal information to our parents, affiliates, subsidiaries, and to other companies under common ownership or control with us. | Identifiers, California Consumer Records Act information, Internet and other electronic network activity information, Geolocation data, Professional or employment related information, Education information, Inferences |
Corporate Transactions Subject to applicable law, we may disclose personal information in connection with, or during negotiations of certain corporate transactions, including the merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company. If any such transaction occurs, the purchaser will be entitled to use and disclose the personal information collected by us in the same manner that we are able to, and the purchaser will assume the rights and obligations regarding personal information as described in this Services Privacy Statement. | Identifiers, California Consumer Records Act information, Internet and other electronic network activity information, Geolocation data, Professional or employment related information, Education information, Inferences |
Aggregated, De-Identified, or Anonymous Information
We may create aggregated, de-identified, or anonymous information from personal information by removing certain data components that makes the data identifiable, or through aggregation, obfuscation, or other means. We process, maintain, and use aggregated, de-identified, or anonymized information to understand how to improve or enhance our Services. Subject to applicable law, our use of such aggregated, de-identified, or anonymized information is not personal information or subject to this Services Privacy Statement.
Your Rights
Depending on where you live, you may have certain rights in relation to your personal information. For example, you may have the right to:
Access your personal information and information relating to how it is processed.
Delete your personal information from our records.
Update or correct your personal information.
Restrict how we process your personal information.
Additional Information for Individuals in California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Nevada, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia
Certain states have adopted laws that may apply to us. These laws provide residents of those states with enhanced rights with respect to certain of their personal information in certain situations. Additional information for residents of the states listed above may be found in OpenAP’s Additional Information For Individuals in Certain States. This additional information is part of this Services Privacy Statement and must be read in conjunction with this Services Privacy Statement.
Retention
We will retain personal information for as long as needed or permitted in light of the purpose(s) for which it was obtained. The criteria used to determine our retention periods include (i) the length of time we have an ongoing relationship with you; (ii) whether there is a legal obligation to which we are subject; and (iii) whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations).
Minors
Our Services are not directed to, or intended for, children under 13. We do not knowingly collect personal information from children under 13. If you have reason to believe a child under the age of 13 has accessed our Services, please contact us using the information in the Contact Us section. We will investigate and if appropriate, delete such data.
Contact Us
If you have any questions about this Services Privacy Statement, please contact us at: privacy@openap.tv or call us at our toll-free number 1-888-882-0683.