Services
Centralized activation standardizes the audience at the ID-level across all publishers, screen types and currencies, unlocking audience standardization and insights across buy types to drive business outcomes for advertisers. See the full list of video partners available through OpenAP.
OpenAP provides white glove service to onboard, build, curate and source audience recommendations, using any viewer or customer data for both advanced and demo audiences.
Once your audience has been created, it can then be seamlessly distributed across publishers and viewership datasets for use in campaign execution across any video endpoint, unifying delivery across the premium video ecosystem.
Publisher sold data-driven linear
FEP inventory across Connected TV, OTT Streaming Devices, In-App Mobile, Tablet, Desktop Video and VOD
Interoperability with preferred publisher Supply Side Platforms, as well the ability for buyers to leverage their preferred DSP to transact against OpenAP audiences across all premium television
OpenAP facilitates research and analysis on strategic audiences activated centrally as OpenAP Audiences and delivers a detailed insights report through the Open Audience Platform to help buyers make more informed budget decisions across publishers, platforms, currencies and tech solutions.
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