Services
Campaign Performance
By using OpenID audiences consistently for targeting and measurement, advertisers receive unified campaign performance aggregated at the ID-level, regardless of which currencies were used with individual publishers for deduplicated reach and frequency on a campaign.
![Campaign Performance - Hero - GIF](http://images.ctfassets.net/z0gtvr0umt6d/6xV8ZTrsbcE98vd6xWYZAw/546f6896a8b76a220537f0914977a952/OPENAP-SERVICE-MEASURE.gif?w=750&q=60&fm=gif)
Campaigns executed using OpenID audiences receive:
Granular insights at the ID-level, including deduplicated reach, frequency and total impressions by platform
![Campaign Performance - Feature - LPA - Image](http://images.ctfassets.net/z0gtvr0umt6d/51pvsuEVY4m37cZ63iV8ww/564a498b2178ad6379f80e9c0d617b99/OPENAP-WEB-LinearPerf.jpg?w=750&q=60&fm=jpg&fl=progressive)
Linear Performance Analysis
OpenAP combines publishers' posts to provide independent, third-party post reporting on de-duplicated reach in linear campaigns, allowing marketers to centrally track performance of completed media campaigns against advanced segments.
![Campaign Performance - Feature - CPM - Image](http://images.ctfassets.net/z0gtvr0umt6d/Rxdtv0A7npNQ1irEVclfv/c18a266d39df59244462d32d2dcab00a/OPENAP-WEB-crossplatform.jpg?w=750&q=60&fm=jpg&fl=progressive)
Cross-Platform Measurement Report
Holistic view of cross-platform campaign performance, including total deduplicated cross-platform reach, total cross-platform impressions, average frequency per ID reached and OpenID exposure insights.