By using OpenID audiences consistently for targeting and measurement, advertisers receive unified campaign performance aggregated at the ID-level, regardless of which currencies were used with individual publishers for deduplicated reach and frequency on a campaign.
Campaigns executed using OpenID audiences receive:
Granular insights at the ID-level, including deduplicated reach, frequency and total impressions by platform
OpenAP combines publishers' posts to provide independent, third-party post reporting on de-duplicated reach in linear campaigns, allowing marketers to centrally track performance of completed media campaigns against advanced segments.
Holistic view of cross-platform campaign performance, including total deduplicated cross-platform reach, total cross-platform impressions, average frequency per ID reached and OpenID exposure insights.