Identify where your audience is exposed and unexposed across publishers and platforms, then extend the reach of in-target audiences to maximize performance with OpenID Reach Analysis.
OpenID Reach Analysis provides unique insights on audience segments unlikely to be reached by purchased media plans.
Secondary audience can be used across any premium TV digital endpoints
Improve in-target reach and redistribute frequency of strategic audience
View performance of the combined primary and reach extension audiences
Explore reach extension opportunities by creating secondary digital segments off linear plans so you can extend reach towards light TV viewers of in-target audiences across premium video.