Variety: Interpublic Group, OpenAP Strike Data Pact to Help Advertisers Reach New Audiences

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Reach Analysis

Identify where your audience is exposed and unexposed across publishers and platforms, then extend the reach of in-target audiences to maximize performance with OpenID Reach Analysis.

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OpenID Reach Analysis provides unique insights on audience segments unlikely to be reached by purchased media plans.

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Explore reach extension opportunities by creating secondary digital segments off linear plans so you can extend reach towards light TV viewers of in-target audiences across premium video.

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Interested in an OpenID Reach Extension campaign? Contact us to learn more.