June 22-26, 2026
Another year at Cannes reinforced what we’ve long believed: the future of video advertising will be more connected, more intelligent and more accountable. The OpenAP Villa brought together leaders who are at the forefront of TV’s transformation to discuss the critical need for shared standards, common infrastructure and radical collaboration and partnership.
VIDEO HIGHLIGHTS
Our Cannes Audience Summit brought together an all-star lineup of speakers to explore what's next for premium video—from audience-first creativity and AI to interoperable infrastructure, smarter activation and trusted measurement.
VIDEO HIGHLIGHTS
2026 brought our third-annual Riviera Supper Club, where friends and partners toasted to the partnerships and progress driving lasting change in our industry and to celebrate another year of culture-driving creativity.
VIDEO HIGHLIGHTS
We closed out Cannes in style by hosting Cannes Closing Set in partnership with Human Ventures and Breakaway, with support from Discord, Fortune, Radial and Unity to host the ultimate closing night ticket of Cannes: an exclusive performance by SOFI TUKKER and DJ Ares Carter.
The majestic OpenAP Villa featured breathtaking views of the Cannes and the Mediterranean Sea beyond, and served as the backdrop for some of the most important conversations across media and advertising--from OpenAP's signature events above to the Advance Women Horizon Luncheon to the PTTOW! Member Happy Hour. The OpenAP Villa was the place to be at Cannes 2026.
AI is reshaping conversations across the advertising industry, with the potential to automate workflows, accelerate decision-making, and reduce operational complexity. But in premium video advertising, the challenge isn't simply adding more automation. It's creating an environment where intelligence can operate on the data, workflows and signals that drive real campaign outcomes. Learn how OpenAP is building an agentic future for TV advertising below, and view coverage in Next in Media and TVREV.
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