June 22-26, 2026

Let’s rendezvous in Cannes.

Above the Croisette, a fundamental question is emerging: how do brands truly connect with the audiences that matter most in an increasingly fragmented media landscape? As streaming reshapes television, AI transforms how campaigns are planned and optimized, and advertisers demand greater accountability for results, understanding the audience has become the foundation of modern advertising. Advantage will belong to those who hold the clearest understanding of the audience and who can translate that intelligence into powerful storytelling, smarter media investment and measurable business outcomes.

Get on the List

Experience Cannes with OpenAP

Join OpenAP @ Cannes as we explore the forces reshaping how creativity, intelligence and technology come together in a new audience infrastructure, and celebrate the partnerships making tomorrow’s video advertising ecosystem possible. See where we’ll be activating and request an invite below:

Sunday, June 21

Cannes Client & Partner Kickoff

We're opening the the OpenAP Villa for a relaxed poolside hang among friends as we kick off the beginning of Cannes. Whether you’re fresh off a flight or already at home along the Riviera, come refresh and relax ahead of an action-packed week.

By Invitation Only

Sunday, June 21

Press & Media Dinner

OpenAP & Purpose Worldwide invite our media friends and partners to the OpenAP Villa for an intimate, alfresco dinner overlooking the Mediterranean Sea.

By Invitation Only

Monday, June 22

Advance Women’s Horizons Executive Luncheon

Hosted at the OpenAP Villa.

By Invitation Only

Monday, June 22

PTTOW! Member Reception

By Invitation Only

Tuesday, June 23

Audience Summit by OpenAP

Join OpenAP for an intimate gathering of industry leaders exploring the forces reshaping how creativity, intelligence and technology come together in a new audience infrastructure.

Request a Spot

Tuesday, June 23

Riviera Supper Club

An intimate executive dining experience reminiscent of the golden age of Cannes hosted by OpenAP

By Invitation Only

Wednesday, June 24

CIMM Executive Dinner

Hosted at the OpenAP Villa.

By invitation only.

Thursday, June 25

Cannes Finale VIP Closing Party

Close out Cannes with a special evening at the OpenAP Villa featuring performances by SOFI TUKKER, Ares Carter and other special guests.

Request an Invite

OUR HOME BASE

Chez OpenAP

OpenAP’s home base for the week is nestled at the top of the hills overlooking Cannes, with breathtaking views of the city and Mediterranean Sea beyond. The OpenAP Villa provides a tranquil retreat from the hustle and bustle of the Croisette, less than fifteen minutes from the action.