Variety: Interpublic Group, OpenAP Strike Data Pact to Help Advertisers Reach New Audiences

skip to content


Audience Onboarding & Distribution

Centralized activation unifies the audience at the ID-level across all publishers, screen types and currencies, unlocking unbiased aggregate ID-level insights for both linear and digital.

Audience Onboarding & Distribution - Hero Image

Onboard any audience regardless of data vendor through an accelerated and high-fidelity audience creation process across a wide range of preferred data partners. 

OpenAP provides white glove service to onboard, build, curate and source audience recommendations, using any viewer or customer data for both advanced and demo audiences.

OpenID audiences can be distributed across publishers, screen types and currencies regardless of whether your audience is advanced or demo

  • Logo - A&E Networks
  • Logo - AMC Networks
  • Logo - Discovery+
  • Logo - Disney
  • Logo - Fox
  • Logo - Hallmark Media
  • Logo - Magnite
  • Logo - Max
  • Logo - NBCUniversal
  • Logo - Paramount
  • Logo - Paramount Plus
  • Logo - Scripps
  • Logo - TelevisaUnivision
  • Logo - Warner Bros. Discovery
  • Logo - The Weather Channel

Audience Distribution

Once your OpenID audience has been created, OpenAP facilitates the seamless distribution across publishers and viewership datasets for use in campaign execution across any video endpoint, unifying delivery across the premium video ecosystem.

  • Linear

    Publisher sold data-driven linear

  • Digital

    FEP inventory across Connected TV, OTT Streaming Devices, In-App Mobile, Tablet, Desktop Video and VOD

  • Programmatic

    Interoperability with preferred publisher Supply Side Platforms, as well the ability for buyers to leverage their preferred DSP to transact against OpenID audiences across all premium television

Audience Onboarding & Distribution - Feature - Image

OpenID Audience Insights to inform your strategy

OpenAP facilitates research and analysis on strategic audiences activated centrally as OpenIDs and delivers a detailed insights report to help buyers make more informed budget decisions across publishers, platforms, currencies and tech solutions.

This form requires JavaScript

Ready to get started? Contact us to activate an audience with OpenAP.