Driving In-Store Foot Traffic: An Audience-Based Approach for Retail

With the holidays right around the corner, a major retailer wanted to drive higher in-store foot traffic among holiday shoppers. While the retailer already had strong brand awareness and market penetration in many markets, the brand wanted to increase in-target reach with its core audience.

Addressable Advertising is Audience-Based Advertising

If you’re still catching up on the state of addressable, let’s breakdown what technologies, capabilities and automations are available right now for addressable advertisers, and where innovation will happen in 2023.

Building Awareness & Demand Among Likely Patients: An Audience-Based Approach for Pharma

For a major pharmaceutical brand that had just received FDA approval of a new prescription medication in late 2021, a television advertising campaign was a sure way to build brand awareness, at scale, among likely patients. But given the goals for the campaign and nature of the product they were bringing to market, relying on broad age/demo television buys to reach consumers would not get the ROI needed.

Cannes Advanced Advertising Summit: Making Exposure Data Actionable

The panel on Making Exposure Data Actionable at TV's Advanced Advertising Summit at Cannes Lions 2022 discussed the convergence of linear and digital, the role programmatic plays, and how marketers can leverage new technologies to plan, execute and measure campaigns holistically.

Listen In: Key Conversations in TV Advertising

In a series of conversations produced in partnership with the Next in Marketing podcast with Mike Shields, we explore what greater collaboration could look like amongst agencies, what brands really need to adopt more data-driven strategies and why TV publishers are bullish about new joint solutions that will make it easier to scale the marketplace for advanced TV.  

Cannes Advanced Advertising Summit: Moving Beyond the Panel

The definition of advanced advertising has expanded from advanced targeting to using sophisticated data to get cross-platform insights across campaigns. In his keynote, OpenAP CEO David Levy unveils the next frontier in advanced TV advertising, and the solutions OpenAP is bringing to the marketplace to drive that innovation.

Cannes Advanced Advertising Summit: The Buyer Perspective

Collaboration among the sell side of TV advertising has catalyzed innovation - now it's time for the buyside to respond. That was the consensus coming out of the Buyer Perspective panel at TV's Advanced Advertising Summit at Cannes Lions 2022. Watch the full conversation now.

Meet OpenAP's Newest Team Members

OpenAP has seen significant growth over the past several months. At this exciting crossroads of celebrating our progress and continuing to build for the future, we need the best people to help us usher in a new era for TV advertising. That's why we've been busy growing our team, too.

Digiday recognizes OpenAP and Nielsen for making it easy and fast for advertisers to activate custom audiences for TV targeting at scale 

Today’s advertisers need audience-based TV campaigns to be as easy and simple to plan, execute and measure as traditional age-gender demos.

3 Key Questions for Cross-Platform Marketers

Reaching your audience across screens should be easy. But, it can get complex fast if you’re starting from different denominators. Want to know if your campaign is set up for success? Ask these three questions before you get started.

A Playbook for Advanced Advertising in 2021

Get our practical guide for advertisers looking to scale audience-based campaigns on TV. We provide actionable tips, while debunking many myths about the TV sector.